Africa is such a vibrant, colourful continent. Mixed in race, culture, orientation and religion, it truly is a place that grows deep in your heart, and stays there. For those who haven’t yet paid our continent a visit, you don’t know what you’re missing. Yes, we have a bad rep and yes, there is violence, corruption and poverty, but wow do we have soul and spirit.
Ashanti Design captures this vibrancy, crafting exquisite bags, poofs, cushions, light shades, fabrics and tableware from handwoven fabrics. All materials are sustainably sourced and local traditions are adapted to contemporary tastes.
By tapping into the honed skills and traditions of rural artisans from Madagascar, Malawi, Kenya and Mauritius, the colourful shelves at Ashanti are stocked with products that uniquely capture the distinct aesthetic of the African sub-continent. New to Kloof Street, the store is a feast for the eyes. Browse handwoven baskets in all shapes and sizes, poofs that could just about smother you whole with comfort and scatter cushions with the potential to revitalise even the dreariest couch.
Ashanti has stores in Woodstock and the impressive new premises in Kloof Street. The opening of a second store not only makes the products more accessible, but places it in tourist central. The company prides itself on providing an income to rural villagers, while empowering them along the way. All materials are sustainably sourced, and artisans are allowed to use traditional techniques, preserving the skills of their forbearers.
And those exceptionally large and incredible Boribori bean bags you see? They are part of the new up-cycling movement, reducing the amount of castoffs that would go to a landfill. It truly is a business worth supporting, and so easy to support, because the products are so beautiful, fun and African.
Photography Bernard Myburgh Words Lisa Wallace