When two artisans who pay similar attention to perfection, finesse and quality components release their wares, it’s a moment to celebrate. Bruichladdich Whisky paired with local designer Wiid Design for an evening honouring fine craftsmanship.
You may not feel whisky and high-end design have much in common, especially made on two different continents each with their own producer, motive and inspiration, but Wiid Design and Bruichladdich are similar in that their skill places emphasis on quality, authenticity and strength.
We enjoyed supper from Toats Chef Shack as we became more acquainted with the philosophies of these two distinct brands…
Matured and trickle distilled on the shores of Loch Indaal in Scotland, Bruichladdich whisky is unpeated, floral and complex (also known as: flipping delicious). Natural and wild like the land, it’s a rare and treasured taste and flavour that we were honoured to have experienced. The range of whiskies are distilled by passionate craftsmen who aim to give life to the land, the barley and water from which it is made, and honour the philosophies of those who distill it.
Similarly, Laurie Wiid van Heerden, founder of Wiid Design, creates products that honour the materials he uses; products made with precision and innovation. Cape Town based, Laurie explores the notion of luxury in its past and future terms – all the more relevant in South Africa where the first and third worlds collide. Using cork as a primary medium and paying meticulous attention to detail, he is easily one of our country’s most talented and ingenious designers.
Built in 1881, it is likely that Bruichladdich was specifically designed to produce the purest unpeated spirit possible. The original Victorian machinery still used in distillation today has allowed the legacy of craft distilling to trickle down through the generations of men who make this Islay dram. It is now available in South Africa in limited quantities and can be ordered online.
Laurie’s work for Wiid Design is inspired by both his conceptual and artistic environments. His focus is on echoing contemporary culture using traditional handcrafting techniques in combination with more avant-garde outlets. I’m sure you can see where the similarities between the two brands align: in the emphasis placed on small scale, high quality production with not only a focus on traditional techniques, but on maintaining a degree of modernity too. Wiid’s product range includes furniture items such as stools, side tables, dining tables and benches and also a range of lighting and tableware pieces – and one tour through the minimal yet modern showroom will have you oozing for more than one objet. Pair that with a perfectly smooth glass of whisky, and you may just feel like you’ve hit the jackpot.